This project involved branding and packaging for a premium Mithai brand by Suman Agarwal. An amalgam of nutritional science and traditional recipes, we created a classic word mark as the brand's logo, complimenting it with an elegant custom motif using the brand's name in devanagari script. This motif was extended into a pattern and paired with deep colours, a pop of orange and rich copper foiling in the brand's signature series of boxes.
We also designed a series of boxes for special occasions, to be launched in the festival of Diwali. This series features an interesting pairing of regal patterns by William Morris in 2 different boxes. The devanagari pattern and pop of orange is also continued here from the main brand language. Additionally, we designed a menu and gift tags which could be customised for each client.
